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Why ‘Buycotting’ is The New Form of Political Activism

How ethical consumption could make or break your business

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It was the year 1880. Charles Boycott was in charge of the management of the lands of a powerful Irish landowner, Lord Erne in the Lough Mask area of County Mayo. Charles exploited and abused the farmers to the limit. He was aggressive, petty and arrogant. That year, harvests…

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